A Company Sells Computers

question 80

Multiple Choice

A company sells computers.It has created a fan page on Facebook and advertises itself elsewhere on the Internet.It uses web tracking software that indicates the amount of time viewers spend on its online ad and the number of people who visit the fan page.This is an example of:

• A)frequency.
• B)click-through tracking.
• C)eye balling.
• D)gross rating points.
• E)reach.

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Definitions:

Gonadal

Relating to the gonads, the organs that produce gametes (sperm in males and ova in females) for reproduction.

Calcitonin

A hormone produced by the thyroid gland that lowers blood calcium levels by activating osteoblasts.

Thyroid Gland

An endocrine gland, consisting of irregularly spheroid follicles, lying in front and to the sides of the upper part of the trachea, in a horseshoe shape, with two lateral lobes connected by a narrow central portion, the isthmus; occasionally an elongated offshoot, the pyramidal lobe, passes upward from the isthmus in front of the trachea. It is supplied by branches from the external carotid and subclavian arteries, and its nerves are derived from the middle cervical and cervicothoracic ganglia of the sympathetic system. It secretes thyroid hormone and calcitonin.

Steroidal

Relating to or characterized by the presence of steroids, which are a large class of organic compounds with a characteristic molecular structure.