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Most customers refer to Windows, a product from Microsoft, when asked about an operating system.This sort of customer association relates to the stage of the AIDA model.
Target Audience
A specific group of consumers identified as the recipient of a particular marketing message or campaign.
IMC Campaign
Integrated Marketing Communications campaign, a strategic approach to marketing that combines different communication tools and channels to deliver a consistent message to a target audience.
Promotional Objective
The goals a company aims to achieve through its marketing and advertising strategies, such as increasing brand awareness or sales.
Product Life Cycle
The stages a product goes through from conceptualization and introduction to the market through growth, maturity, and decline.
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