Which of the Following Refers to the Application of Marketing

question 63

Multiple Choice

Which of the following refers to the application of marketing principles to a public issue to bring about attitudinal and behavioural change among the general public or a specific population segment?

• A)institutional announcements
• B)operational marketing
• C)social marketing
• D)process marketing
• E)focused announcements

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Definitions:

Administrative Branch

That part of government responsible for the execution and enforcement of laws and policies, traditionally comprising departments and agencies.

Sherman Antitrust Act

A landmark federal statute passed by Congress in 1890 to curb concentrations of power that interfere with trade and reduce economic competition.

Federal Trade Act

The Federal Trade Commission Act is a piece of legislation designed to prevent unfair competition, monopolies, and to protect consumers from deceptive practices in the marketplace.

Consumer Product Act

Legislation designed to protect the rights of consumers by ensuring that products meet certain standards of quality and safety.