Which of the Following Is a Marketing Phenomenon in Which

question 116

Multiple Choice

Which of the following is a marketing phenomenon in which people are encouraged to pass along a marketing message to other potential consumers?

• A)internal marketing
• B)viral marketing
• C)sales promotion
• D)loyalty marketing
• E)cooperative advertising

---

Definitions:

Gross Spread

The difference between the underwriting price received by the issuer of securities and the price at which the securities are sold to the public.

Oversubscription Privilege

A right given to current shareholders to purchase more shares of a new issue before it is offered to the public, usually at a discount.

Standby Privilege

A feature that may accompany preferred shares or bonds, allowing the holder the right to purchase additional shares at a fixed price.

Open Offer

An invitation by a company to its shareholders to purchase additional shares directly from the company at a specified price.