Which of the Following Refer to Major Events Attended by Buyers

question 65

Multiple Choice

Which of the following refer to major events attended by buyers who choose to be exposed to products and services offered by potential suppliers in an industry?

• A)product placements
• B)sales contests
• C)trade shows
• D)POP displays
• E)loyalty programs

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Definitions:

Coin Flip

A method of making a decision or selecting between two options by tossing a coin and observing which side lands facing up.

Illusory Correlation

The mistaken perception of a relationship between two events or variables that are actually unrelated, often due to cognitive biases.

One-Shot Illusory Correlation

An illusory correlation that occurs after exposure to only one unusual behavior performed by only one member of an unfamiliar group.

Simulation Heuristic

A cognitive process in which individuals determine the likelihood of an event based on how easily they can imagine an outcome or scenario.