Once the Consumers Are Aware That a Company or Product

question 91

Multiple Choice

Once the consumers are aware that a company or product exists, communication must work to:

• A)define the objectives of marketing communication.
• B)match communication with competitors.
• C)create top-of-mind awareness.
• D)increase their interest level.
• E)instigate aided recall in people's minds.

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Definitions:

Green Alga

Single-celled, colonial, or multicelled photosynthetic protist that has chloroplasts containing chlorophylls a and b.

Prokaryotic

Cells that lack a true, membrane-bound nucleus and most other organelles, characteristic of organisms such as bacteria.

Protozoans

Diverse group of unicellular eukaryotic organisms, often considered the simplest animal life forms, living in water or as parasites.