A Company Decides to Use POP Displays to Promote One

question 88

Multiple Choice

A company decides to use POP displays to promote one of its products.Which of the following is most likely to be the objective of this initiative?

• A)increasing consumer involvement in the company's marketing activities
• B)building goodwill among regular customers
• C)promoting brand trial of the company's products
• D)establishing a channel for communicating with customers
• E)increasing the switching costs associated with the product

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Definitions:

Agency

The fiduciary relationship that arises when one person consents to have another act on his behalf and subject to his control and the other consents to do so.

Boats

Watercraft of various sizes and types designed to travel on, through, or under water, primarily used for transportation, recreation, or sports.

Sharing of Profits

An arrangement where profits earned from a business, investment, or venture are distributed among the stakeholders or partners according to predetermined criteria or an agreed formula.

Photoshoots

involve the process of taking professional photographs, usually of a person, group, or product, often conducted by a photographer in a studio or outdoor location.