The Market Entry Strategy in Which a Firm Entering a New

question 29

Multiple Choice

The market entry strategy in which a firm entering a new market pools its resources with those of a local firm to form a new company in which ownership, control, and profits are shared is called:

• A)licensing.
• B)a joint venture.
• C)a strategic alliance.
• D)direct investment.
• E)a franchising agreement.

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Definitions:

Critical Period

A specific time during an organism's development during which the presence or absence of certain experiences has a profound and irreversible effect on the development of specific skills or knowledge.

Cohort

A group of people born at around the same time in the same place.

Unconscious

Pertaining to the part of the mind that is inaccessible to the conscious mind but that affects behaviors and emotions.

Superego

In psychoanalytic theory, the part of the mind that acts as a self-critical conscience, reflecting social standards learned from parents and authority figures.