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Zest manufactures tomato sauce and is located in Venezuela. The company is trying to enter a new market and, to assess it, Zest is evaluating the market's size and population growth rate. After completing the analysis, Zest decides to invest in the market by partnering with a local firm. Zest provides the firm with resources and technology. While developing their marketing strategy, the two firms decide to change the flavour of the tomato sauce to suit the taste of local consumers.
-The type of entry strategy used by Zest is:
Depreciation
The systematic allocation of the depreciable amount of an asset over its useful life, reflecting wear and tear, obsolescence, or aging.
Inventory
The raw materials, work-in-progress products, and finished goods considered to be the portion of a business's assets that are ready or will be ready for sale.
Revenue
The sum of money received from selling goods or providing services that are fundamental to a company's main business activities.
Indirect Effects
Consequences of an action that are not immediately apparent or directly linked to the action but occur as a secondary effect.
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