Zest Manufactures Tomato Sauce and Is Located in Venezuela

question 30

Multiple Choice

Zest manufactures tomato sauce and is located in Venezuela. The company is trying to enter a new market and, to assess it, Zest is evaluating the market's size and population growth rate. After completing the analysis, Zest decides to invest in the market by partnering with a local firm. Zest provides the firm with resources and technology. While developing their marketing strategy, the two firms decide to change the flavour of the tomato sauce to suit the taste of local consumers.
-The strategy developed by Zest to sell in the new market in the above scenario is a:

• A)global promotion strategy.
• B)global pricing strategy.
• C)global distribution strategy.
• D)global product strategy.
• E)global communication strategy.

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Definitions:

Medicare Tax

A federal tax deducted from employees' wages and employers' pay to fund the Medicare program.

Unemployment Compensation

Payments made by the government or a fund to unemployed workers who meet certain eligibility requirements.

Social Security Tax

Taxes collected from employees and employers to fund the Social Security program, providing retirement, disability, and survivor benefits.

Medicare Tax

A federal tax paid by employees and employers to fund the Medicare program.