While Segmenting a Market, the Marketer of a Tobacco and Alcoholic

question 108

Multiple Choice

While segmenting a market, the marketer of a tobacco and alcoholic beverages company should always ask the ethical question of whether the firm:

• A)wants to include a commitment to ethics in its mission statement.
• B)should relocate its production to another country.
• C)should target this market with this product.
• D)and its actions are having a negative impact on any stakeholder group.
• E)is prepared to support the development of an ethical climate.

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Definitions:

Credit Sales

Sales made on credit, allowing customers to pay at a later date, which are recorded as accounts receivable on the balance sheet.

Cash Receipts

The collection of cash during a period, including cash sales and received payments from customers.

February Sales

The total revenue generated from sales activities in the month of February.

Sales Manager

A Sales Manager is responsible for directing and overseeing a team of sales professionals, setting goals, and developing strategies to increase sales and revenue.