Marketers Can Introduce Ethics at the Beginning of the Planning

question 101

True/False

Marketers can introduce ethics at the beginning of the planning process by simply including them in the evaluation criteria.

---

Definitions:

Cost-to-retail Percentage

A method used to estimate the ending inventory value under the retail inventory method, calculated by dividing the cost of goods available for sale by the retail price of the goods.

Employee Discounts

Reductions in price offered to employees of a company as a benefit or perk, which can apply to products or services offered by the employer.

Net Markups

The amount by which the cost of a product is increased to arrive at the selling price, after accounting for any discounts or additional charges.

Net Markdowns

The total decrease in the original selling prices of products, accounting for promotions or clearance sales, minus any markdown cancellations.