How Might a Firm's Choice of Target Market for Its

question 47

Essay

How might a firm's choice of target market for its products lead to charges of unethical behaviour?

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Definitions:

Competencies

Competencies are the skills, knowledge, and abilities that enable an individual to perform tasks effectively in a job or life situations.

Legally Defensible

Actions or decisions that are supported by law and can be justified in a court of law if challenged.

Classification Criteria

The standards or rules used to categorize or organize things into groups based on shared characteristics or qualities.

Skill Level

The degree of competence or expertise that an individual possesses in relation to a specific skill or set of skills, often categorized in terms of beginner, intermediate, and advanced.