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Refer to the Graph Below

question 19

Multiple Choice

Refer to the graph below. Refer to the graph below. In the 1980s, desktop publishing reduced the cost of producing books.Assuming no change in the cost of producing CDs, which of the shifts reflects this change in technology? A) I B) II C) III D) IV In the 1980s, desktop publishing reduced the cost of producing books.Assuming no change in the cost of producing CDs, which of the shifts reflects this change in technology?

Definitions:

FAB

Stands for Features, Advantages, and Benefits; a sales approach focusing on presenting the features of a product, its advantages over competition, and the benefits it provides to the consumer.

Marketing Plan

A comprehensive document outlining a company's overall marketing strategy, including marketing objectives, target markets, and tactics for achieving those objectives.

FABs

Features, Advantages, and Benefits; a sales and marketing technique that highlights a product's features, explains its advantages, and outlines the benefits it offers to the potential customer.

Marketing Plan

A strategic document outlining a company's advertising and marketing efforts for a specified period, including goals, target markets, and initiatives.