Explain the Basic Difference Between Quantitative and Qualitative Data Collection

question 18

Short Answer

Explain the basic difference between quantitative and qualitative data collection methods. How do quantitative and qualitative methods differ in terms of how data is collected?

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Definitions:

Direct Influence

The exertion of power or guidance by one party over another that leads to immediate or direct changes in behavior or decisions.

Sleeper Effect

A delayed increase in the effectiveness of a persuasive message, often occurring when the source’s credibility is reassessed over time.

Peer Pressure

The influence exerted by a peer group in encouraging an individual to change their attitudes, values, or behaviors to conform to group norms.

Attitude Change

The process by which an individual's feelings, beliefs, or behaviors towards an object, person, or situation are modified.