Janice Wanted to Test the Validity of a New Measure

question 3

Multiple Choice

Janice wanted to test the validity of a new measure of intelligence. She found that those who scored low on OLD tests of intelligence usually scored low on her NEW test; those who scored very high on OLD tests usually scored HIGH on the new test. What type of validity was Janice concerned with?

• A) construct validity
• B) face validity
• C) internal validity
• D) concurrent validity

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Definitions:

Selling Agents

Intermediaries who represent either the buyer or seller on a permanent basis, unlike brokers who represent clients on a deal-by-deal basis.

Marketing Function

The activities and roles involved in identifying and meeting the needs and wants of customers through the creation and exchange of products and values.

Entire

Whole, complete, or having all the parts or elements.

Food Broker

An intermediary between food producers or manufacturers and retailers, responsible for negotiating sales, representing products, and sometimes managing product promotion.