Refer to the Following Paragraph to Answer the Questions Below

question 5

Multiple Choice

Refer to the following paragraph to answer the questions below.
Robert Warner, president of a local TV station, recently conducted a study of TV viewers in his area. He obtained a list of all residential customers from the cable TV company billing list. Oddly enough, he put every customer name on a 3x5 note card, and mixed them up in one raffle barrel. He then choose 1000 note cards out of a possible 20,000 customer cards) . A trained interviewer visited each household and asked detailed questions about the viewing habits of various family members.
-What is the sampling frame of the study?

• A) cable television viewers
• B) the list of customers from the cable television company
• C) all voters in the community
• D) all households in the community

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Definitions:

Cash Flows

The net amount of cash and cash-equivalents being transferred into and out of a business.

Net Present Value

A financial metric used to evaluate the profitability of an investment, representing the difference between the present value of cash inflows and outflows over a period.

Capital Budgeting

The process of evaluating and selecting long-term investments that are in line with the goal of maximizing shareholder wealth.

Investments

Assets or items acquired with the goal of generating income or appreciation in value over time.