Dr Useem Designed an Experiment on Group Competition to Be

question 29

Multiple Choice

Dr. Useem designed an experiment on group competition to be realistic. She divided subjects into 6 three- person teams. Only one could "win" a race to assemble a large complex toy. She wanted subjects to get "caught up" in the situation so it would have a large impact on them. A confederate posed as the vice president of a toy manufacturer who offered each member of the winning team $300, but members of the 5 losing teams got nothing. She's trying to create

• A) experimental realism.
• B) mundane realism.
• C) internal validity.
• D) generic realism.

---

Definitions:

Repositioned Products

Products that have been marketed or modified to appeal to new demographics or market segments.

New-Category Entries

The introduction of products or services into previously unexplored or untapped market categories.

Product Line

A range of related products offered by a single company, designed to serve different customer needs or market segments.

Market Share

The segment of a market dominated by a specific company or product.