The Following Survey Question Is Flawed

question 14

Multiple Choice

The following survey question is flawed. What is the MAJOR weakness of this item? "How old were you the first time you went to a grocery store?" 1. Under 6 months old
2) 6 months to 12 months old
3) 13 months to 24 months old
4) 25 months to 3 years old
5) More than 3 years old

• A) It has jargon.
• B) It is too long.
• C) Issues beyond respondent's ability to recall.
• D) It is double-barreled.

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