It Is a Good Idea When Ordering the Questions in a Questionnaire

question 38

Multiple Choice

It is a good idea when ordering the questions in a questionnaire to

• A) incorporate irrelevant useless questions to make respondents comfortable.
• B) put the most difficult questions towards the front of the questionnaire.
• C) incorporate sensitive questions only after a warm-up period
• D) put the more sensitive questions towards the front of the questionnaire.

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Definitions:

Frequency of Purchase

The rate at which customers buy a particular product or service over a specific period of time.

Specialty Product

Goods or services that are characterized by a unique quality, brand, or characteristic that drives consumers to make a special effort to purchase them.

Discretionary Product

A non-essential good or service purchased with disposable income, often subject to personal tastes and economic conditions.

Shopping Product

Goods that a consumer, in the process of selection and purchase, characteristically compares on such bases as suitability, quality, price, and style.