Professor Hague Counts the Total Number of People and the Percentage

question 11

Multiple Choice

Professor Hague counts the total number of people and the percentage who are Hispanic in a sample of 400 TV commercials shown during a one month period on two Miami stations. She wants to see whether the percentage of Hispanic people in commercials equals, is greater than, or is less than, the percentage of Hispanic people in the area population. She is using

• A) generic content coding.
• B) latent content coding.
• C) manifest content coding.
• D) corroborative coding.

---

Definitions:

Ethical Guidelines

Set of principles designed to guide behavior and decision-making based on moral duties and virtues.

Random Sample

A method of selecting a subset of individuals from a population in such a way that every individual has an equal probability of being chosen.

Sample of Convenience

A sample of convenience is a collection of subjects or units chosen based on their easy availability and proximity to the researcher.

Demand Characteristics

Subtle cues or signals in an experimental environment that influence the participants' behavior or responses.