Dr Chandresh Wants to Study the U

question 19

Multiple Choice

Dr. Chandresh wants to study the U.S. media coverage of the 1984 Bhopal gas leak which left 8,000 Indians dead and 50,000 injured. Which non-reactive research method would be ideal?

• A) the number of hits to an Internet site dedicated to the 1984 Bhopal gas leak
• B) a content analysis of The New York Times and The Washington Post from 1984-1985
• C) a content analysis of CNN's coverage from 1984-1985
• D) measuring the number of American reporters that entered India and the duration of their stay) after the gas leak

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Definitions:

Accounting Rate of Return

A financial metric used to measure the profitability of an investment, calculated by dividing the average annual profit by the initial investment cost.

After-Tax Income

The amount of money an individual or company retains after all federal, state, and withholding taxes have been deducted from taxable income.

Payback Period

The time it takes for an investment to generate an amount of income or cash flow to recover the cost of the investment, indicating the investment's risk and liquidity.

Annual Cash Inflows

The total amount of money received by a company or individual in a year from various sources, excluding borrowings.