In July 2011, the Dawn Probe Entered Orbit Around

question 135

Multiple Choice

In July 2011, the Dawn probe entered orbit around

• A) the asteroid Vesta.
• B) the asteroid Ida.
• C) the asteroid Gaspra.
• D) the asteroid Ceres.
• E) the comet Wild.

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Definitions:

AIDA Model

A common model of the series of mental stages through which consumers move as a result of marketing communications.

Intention, Action, Interest

This phrase describes the progression from having a motivating desire (intention), to undertaking a specific behavior (action), to maintaining focus on an activity or subject (interest).

Think, Feel, Do

A model describing the cognitive, emotional, and behavioral responses that marketing or any stimulus can evoke in individuals.

Integrated Marketing Communication

A strategic, collaborative, and promotional business process that uses multiple communication channels to connect with the audience and deliver a consistent message about a brand, product, or service.