Participants in a Memory Experiment Are Asked to Learn a List

question 41

Multiple Choice

Participants in a memory experiment are asked to learn a list of high-imagery words and then to learn a list of low-imagery words. Using the same participants in each condition could cause it to be confounded by

• A) the use of different words types.
• B) carryover and/or order effects.
• C) demand characteristic.
• D) experimenter bias.

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Definitions:

Diffusion of Innovations Theory

A sociological model that explains how new ideas, practices, or products gain momentum and spread through a specific population or society over time.

Public Awareness

The extent to which the general population is informed about an issue, cause, or brand, often as a result of targeted information campaigns.

Trial

A formal examination of evidence by a judge, typically in a court, to decide guilt in a case of criminal or civil proceedings.

Inoculation Theory

A communication theory suggesting that exposure to weakened forms of an argument increases later resistance to that argument, similar to how exposure to a virus can build immunity.