Which of the Following Illustrates Reliability

question 50

Multiple Choice

Which of the following illustrates reliability?

• A) Dean takes an IQ test and scores at the 60th percentile.
• B) Scores on a new test of reading comprehension correlate highly with scores on well established reading comprehension tests.
• C) Fred scores poorly on one school's entrance exam but does better on another.
• D) Jacquie takes three practice GRE verbal exams and scores 300, 299, and 301.

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Definitions:

Cannibalise Sales

A situation where a new product eats into the sales of other products within the same brand or company.

Category Extensions

A strategy where a brand uses its established name to launch a new product in a different product category.

Cognitive Fit

The degree to which information presentation aligns with an individual's cognitive processes, enhancing understanding and decision-making.

Parent Brand Image

The overall perception of a parent company, which can influence the recognition and reception of its subsidiary brands.