Once You Have Reviewed the Literature on a Topic, You

question 28

Multiple Choice

Once you have reviewed the literature on a topic, you are in a position to

• A) begin collecting data.
• B) determine the feasibility of your study.
• C) formulate a research problem.
• D) write a review article for the Annual Review of Psychology.

---

Definitions:

Prospecting

The process of identifying potential customers.

Customer Satisfaction

A measure of how products or services meet or surpass customer expectations.

Total Shopping Experience

The complete range of experiences a customer encounters while discovering, purchasing, and using a product or service, emphasizing satisfaction and engagement.

Product Expectation

The anticipated performance or utility a customer expects from a product or service.