Judging Others on the Basis of Your Own Cultural Standards

question 57

Multiple Choice

Judging others on the basis of your own cultural standards is referred to as

• A) being racist.
• B) ethnocentrism.
• C) holism.
• D) going native.

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Definitions:

Baked Goods

Featured food products made from ingredients such as flour, sugar, and butter, that are typically cooked by baking.

Market Segmentation

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on shared characteristics.

Competitive Advantages

Unique attributes or circumstances that allow a company to outperform its competitors, such as cost structure, product quality, brand, or distribution network.

Target Market

A specific group of consumers at whom a company aims its products and services, characterized by similar demographics, interests, or needs.