When Conducting a Survey, Face-To-Face or Telephone Interviews Yield the Most

question 20

Multiple Choice

When conducting a survey, face-to-face or telephone interviews yield the most complete information, but are expensive and time consuming. An alternative is to mail surveys, but a major problem with mail surveys is that

• A) they are usually sent to an unrepresentative sample.
• B) the survey return rate is typically low.
• C) people are more likely to misrepresent their views by mail.
• D) people are inclined to add lengthy written comments on surveys and these are hard to quantify.

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