The Director of Marketing for a Local Company Mails Out

question 18

Multiple Choice

The director of marketing for a local company mails out 10,000 surveys in her city to evaluate the appeal of her company's new products. Based on what she learned in her college research methods course, she can expect a return rate of____ after the initial mailing.

• A) less than 10%
• B) 20-30%
• C) about 60%
• D) 80-90%

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Definitions:

Research

The systematic investigation into and study of materials and sources to establish facts and reach new conclusions.

Learning Processes

A series of methods or activities by which individuals acquire new information or skills.

Training Techniques

Methods and strategies used to enhance skills and knowledge for professional development and efficiency.

Experienced Adversity

Having faced and overcome difficulties, challenges, or setbacks.