The Problem of Survey Participants Attempting to Present a Positive

question 17

Multiple Choice

The problem of survey participants attempting to present a positive image of themselves is referred to as

• A) experimenter bias.
• B) social desirability bias.
• C) response set bias.
• D) good subject bias.

---

Definitions:

Common Stock

Equity securities representing ownership in a corporation, giving shareholders voting rights and a share in the company's profits through dividends.

Preferred Stock

A class of ownership in a corporation that has a higher claim on assets and earnings than common stock, often receiving dividends before common shareholders.

Subscriptions Receivable-Common Stock

The amount owed to a company from subscribers who have committed to buy its common stock but have not yet paid.

Common Stock Subscribed

Temporary stockholders’ equity account that records at par value stock that has been subscribed to but not fully paid for.