You Plan to Develop a Survey and Would Like to Compute

question 49

Multiple Choice

You plan to develop a survey and would like to compute a single score to represent the construct you are measuring. Which type of items should you use?

• A) open-ended
• B) forced alternative
• C) multiple choice
• D) Likert scales

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Definitions:

Referral

A recommendation from one party to another, often used in sales to acquire new clients through existing clients' networks.

Urban School District

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Scientific Calculator

A specialized calculator designed to perform complex mathematical functions, used in educational and professional settings.

Customer Benefit

The advantage or value a consumer receives from purchasing and using a product or service, which motivates the buying decision.