You Have Been Asked to Evaluate the Effectiveness of a New

question 34

Multiple Choice

You have been asked to evaluate the effectiveness of a new anti-smoking campaign in a local high school. You are able to collect pretest information on smoking rates before the campaign begins. You know that the entire school will be required to participate in the campaign and so random assignment is impossible.You are also aware that a reduction in smoking after the campaign could be caused by any number of other confounding variables.What can you do in this situation to enhance your ability to determine if the campaign was effective in reducing smoking?

• A) test the students at the end of the campaign and then again a year later - if reductions in smoking remain at that time then you can be confident that the campaign was effective
• B) conduct extensive postexperimental interviews to determine the cause of any change in smoking rates
• C) identify a similar school that is not using the campaign and include them in a nonequivalent comparison group design
• D) interview parents of the students

Recognize the physiological systems involved in emotional response.

Explain the influence of facial expressions on emotional experience.

Assess the reliability and implications of polygraph tests in detecting deception.

Understand the principles of making healthy food choices for meals, especially breakfast.

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Definitions:

Income

The financial gain received by an individual or entity, typically measured per period, from work, investments, or business ventures.

Utility Function

A mathematical representation in economics that captures the level of satisfaction or happiness that consumers derive from consuming goods and services.

Price

The sum of money envisaged, obligatory, or handed over as compensation for something.

Income

The money received by a person or organization for work, investments, or from other sources.