How Do High Heels Help Establish the Differences Between Women

question 35

Multiple Choice

How do high heels help establish the differences between women and men?

• A) They make women look taller than men.
• B) Women are socialized to wear high heels.
• C) Advertisers put women in these shoes to sell their merchandise.
• D) It is illegal for men to wear them unless they perform in drag.

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Definitions:

Patisserie

A shop or business specializing in the making and selling of pastries, cakes, and other baked goods.

Premium Approach

A marketing strategy that emphasizes the high quality and exclusiveness of a product, targeting consumers willing to pay more.

Introductory Approach

The most common but least powerful approach; it does little to capture the prospect’s attention.

Complimentary Approach

An approach that opens with a compliment that is sincere and therefore effective.