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When the General Social Survey (GSS) Asked Whites in the Early

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When the General Social Survey (GSS) asked Whites in the early 1990s how they would feel about a close relative marrying a Black person, the majority expressed opposition. Since then, there has been a steep drop in such attitudes. This change occurred partly because


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Older Americans

Individuals within the United States who are considered to be of older age, often categorized as senior citizens, and facing unique societal, health, and economic challenges.

Undifferentiated Targeting

A marketing strategy where a company targets the market as a whole rather than focusing on specific segments.

Market Segments

Divisions of a market into distinct groups of buyers with different needs, characteristics, or behaviors.

Marketplace

An area or venue (physical or online) where goods and services are exchanged between buyers and sellers.

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