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When the General Social Survey (GSS) asked Whites in the early 1990s how they would feel about a close relative marrying a Black person, the majority expressed opposition. Since then, there has been a steep drop in such attitudes. This change occurred partly because
Older Americans
Individuals within the United States who are considered to be of older age, often categorized as senior citizens, and facing unique societal, health, and economic challenges.
Undifferentiated Targeting
A marketing strategy where a company targets the market as a whole rather than focusing on specific segments.
Market Segments
Divisions of a market into distinct groups of buyers with different needs, characteristics, or behaviors.
Marketplace
An area or venue (physical or online) where goods and services are exchanged between buyers and sellers.
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