The Board of Directors of Clear Communications Has Declared a Dividend

question 69

Multiple Choice

The board of directors of Clear Communications has declared a dividend of $2,500,000. The company has 240,000 shares of preferred stock that pay $2.10 per share and 2,600,000 shares of common stock. After finding the amount of dividends due the preferred shareholders, calculate the dividend per share of common stock.

• A) $0.37
• B) $1.89
• C) $0.69
• D) $0.77

---

Definitions:

Undifferentiated Marketing

A marketing strategy in which a company chooses not to segment its market and targets the entire market with one offer or marketing mix.

Market Segment Differences

Refers to the distinct variations and characteristics that distinguish one market segment from another, allowing businesses to tailor their strategies.

Mass Marketers

Companies or entities that target large, broad markets with their products or services, often using mass media for promotion.

Target Markets

A specific group of consumers at which a company aims its products and services.