The Contributing Role of Differences in Brain Structure to Gender

question 38

Multiple Choice

The contributing role of differences in brain structure to gender differences and gender typing is shown by:

• A)increased lateralization among females
• B)a larger proportion of glial cells in males' brains in the social brain regions
• C)more activation in the social regions of the brain in females than males
• D)a larger amygdala for processing emotions in women than men

Understand marketing strategies for targeting specific age groups.

Recognize the impact of age on consumer identity and its relevance in marketing.

Understand the concept of age cohorts and their relevance in market segmentation.

Identify the unique characteristics and marketing considerations for each major age cohort including baby boomers, seniors, and teens.