Examlex
An quasi-experiment in which researchers measure the results of events that occur naturally in the real world is:
Organizational Buying
All of the activities of organizational members as they define a buying situation and identify, evaluate, and choose among alternative brands and suppliers.
FAB Sequence
A sales technique that stands for Features, Advantages, and Benefits, aimed at highlighting a product's value to the customer.
Trial Close
A sales technique where the seller proposes a commitment question to gauge the buyer's readiness to make a purchase decision.
Economic Needs
The buyer’s need to purchase the most satisfying product for the money.
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