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Match the following:
-Attributional style
ROMI Coefficients
Ratios used to measure the return on marketing investment, indicating the efficiency of marketing spending in generating revenue.
Diversification Strategy
A growth strategy where a company expands into new markets or products that are distinct from its core business.
Regression Analysis
A statistical method used for estimating the relationships among variables, often used to predict the outcome of a dependent variable based on the changes in one or more independent variables.
SWOT Analysis
A strategic planning tool used to identify a company's internal Strengths and Weaknesses, as well as external Opportunities and Threats.
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