Examlex
In research studies, mothers are not randomly assigned to use drugs such as cocaine. This methodological problem is called
Market Segment
A group of individuals or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.
Target Market
Refers to the specific group of consumers or organizations a company aims to reach with its products or services.
Benefits Sought
The specific value or advantage consumers look for in a product or service, which drives their purchasing decisions.
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