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Decline Stage
A phase in the product life cycle where sales and profitability begin to decrease, typically due to market saturation, technological advancement, or changing consumer preferences.
Marketing Objective
A specific goal set by a business that it intends to achieve through its marketing efforts, such as increasing brand awareness or sales.
Maturity Stage
A phase in the product lifecycle where growth slows, sales stabilize, and strategies may shift toward maintaining market share.
Product Life Cycle
A concept in marketing theory that describes the stages a product goes through from introduction to growth, maturity, and decline.
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