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Light refracts when traveling from air into glass because light
Advertising Campaign
A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).
Barrier
A barrier is an obstacle that prevents movement, access, or progress towards a goal or between entities.
Loss Aversion
Loss aversion refers to people's tendency to prefer avoiding losses rather than acquiring equivalent gains: it is better to not lose $5 than to find $5.
Negative Impact
Adverse effects or damages caused by an action or event.
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