Shippers' Associations ____

question 48

Multiple Choice

Shippers' associations ____.

• A) are the same as a freight forwarder
• B) function in a manner similar to freight forwarders
• C) specialize in truckload shipments
• D) are used only for agricultural products

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Definitions:

Brand Extensions

A marketing strategy where a company uses an existing brand name to launch a new or modified product in a different product category.

Defensive Moves

Strategies employed by companies to protect their market share, revenue, or profitability from competitors.

Mixed Branding

a strategy where a company markets products under several different brands, often catering to different market segments.

Own Market

A term referring to the market where a company sells its products or services, often in contrast to competitor markets.