____ Products Refer to Those That Customers View as Being

question 38

Multiple Choice

____ products refer to those that customers view as being able to fill the same need or want as another product.

• A) copycat
• B) me-too
• C) substitute
• D) co-branded

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Definitions:

Exchange Theory

Holds that social interaction involves trade in valued resources.

Altruistic Behavior

Actions motivated by the desire to help others without expecting anything in return.

Rational Choice Theory

A framework that assumes individuals act based on the rational evaluation of the costs and benefits of their actions to maximize personal advantage.

Dramaturgical Analysis

Views social interaction as a sort of play in which people present themselves so that they appear in the best possible light.