Satisfactory Service Recovery Tends to Increase a Customer's Willingness to Recommend

question 4

True/False

Satisfactory service recovery tends to increase a customer's willingness to recommend the offending organization; unsatisfactory service recovery magnifies the initial failure.

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Definitions:

Stakeholder Sources

Refers to the origins or categories from which a business or project's stakeholders come, including customers, employees, suppliers, and investors among others.

Public Sources

Information or materials that are available to the general public, often free of charge or for a minimal fee.

Marketer-dominated Source

Information or influence that comes from entities involved in promoting or selling products, often biased towards the benefits of the product.

Company's Website

is the online platform owned and managed by a business, providing information about its products, services, and other relevant details to stakeholders.