A Commonly Used Rule of Thumb Is That It Costs

question 6

Multiple Choice

A commonly used rule of thumb is that it costs approximately ___________ times as much to get a new customer as it does to keep an existing customer.

• A)three
• B)four
• C)five
• D)six

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Definitions:

Eighteenth-Century Chesapeake

Refers to the region around the Chesapeake Bay, including Virginia and Maryland, during the 1700s, known for its tobacco plantation economy and reliance on slave labor.

Thirteen Colonies

The group of British colonies on the Atlantic coast of North America founded between the 17th and 18th centuries, which declared independence in 1776 and formed the United States.

Eighteenth-Century British America

Pertains to the British colonies in North America during the 1700s, before the American Revolution, characterized by colonial expansion, economic changes, and conflicts with Indigenous peoples.

Olaudah Equiano

Olaudah Equiano was an African writer and abolitionist who gained freedom from slavery and wrote "The Interesting Narrative of the Life of Olaudah Equiano," detailing his experiences.