What Are Multichannel Marketing Systems

question 74

Multiple Choice

What are multichannel marketing systems?

• A) channels that have multiple intermediaries between the producer and the consumer
• B) separate marketing channels that serve an individual customer
• C) channels that do business in multiple countries
• D) channels that combine horizontal and vertical marketing systems

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Definitions:

Animal Trainers

Professionals who use a variety of techniques to teach animals specific responses to specific conditions or stimuli.

Negative Reinforcement

A reinforcement procedure in which a response is followed by the removal, delay, or decrease in intensity of an unpleasant stimulus; as a result, the response becomes stronger or more likely to occur.

Primary Reinforcer

A stimulus that is inherently reinforcing, typically satisfying a physiological need; an example is food.

Secondary Reinforcer

A stimulus that has acquired reinforcing properties through association with other reinforcers.