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Although Customer Loyalty Programs Can Provide Highly Detailed Data to Companies

question 75

True/False

Although customer loyalty programs can provide highly detailed data to companies, there are some who believe that these programs potentially violate a customer's right to privacy.

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Definitions:

The Dow Line

A reference to Dow Theory, focusing on the movements of the Dow Jones Industrial Average to predict market trends.

Put/call Ratio

A indicator measuring the trading volume of put options to call options, used to gauge investor sentiment in the market.

Bearish Signal

An indicator or trend suggesting that the price of an investment is likely to decrease.

Contrarian

An investor or analyst who intentionally goes against prevailing market trends or sentiments, believing that the crowd is wrong and that there is value in taking an opposite position.

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