The Four Basic Components of the Marketing Mix Include All

question 26

Multiple Choice

The four basic components of the marketing mix include all of the following except:

• A)price.
• B)production.
• C)place.
• D)promotion.

---

Definitions:

Dramaturgy

An approach pioneered by Erving Goffman in which social life is analyzed in terms of its similarities to theatrical performance.

Role Conflict

Experienced when we occupy two or more roles with contradictory expectations.

Social Isolation

The condition of being detached or distanced from others, leading to lack of support networks and feelings of loneliness.

Mental Capacities

The cognitive abilities of an individual, including reasoning, memory, understanding, and problem-solving skills.