The Point at Which a Customer Chooses One Foodservice Operation

question 16

Multiple Choice

The point at which a customer chooses one foodservice operation over another is a result of the operation creating a competitive edge. This is referred to as the point of:

• A) sale
• B) difference
• C) service
• D) competition

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Definitions:

Television Commercials

Short visual advertisements that are broadcasted on television to promote products, services, or ideas to a wide audience.

Situational Influences

Factors like time and involvement that serve as an interface between consumers and their decision-making process.

Decision-making Process

The steps taken by individuals or groups to choose among alternatives and solve problems.

Time

The indefinite continued progress of existence and events in the past, present, and future regarded as a whole.