Demographics Refer to the Statistical Data Related to Customer Characteristics

question 7

True/False

Demographics refer to the statistical data related to customer characteristics such as sex, age, and income.

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Definitions:

Material Appeal

The attractiveness or desire for physical goods and possessions, often driving consumer behavior and economic demand.

Sociological Studies

Sociological studies involve the systematic investigation of social behaviors, structures, and functions, aiming to understand how human societies operate.

Deviant Ways

Pertains to behaviors or actions that deviate from the societal norms or expectations. These are actions that are considered not normal or acceptable by the majority of society.

Statistical Analysis

The collection, analysis, interpretation, and presentation of data to discover underlying patterns and trends.